Fractional CMO for Dental Practices

Strategic Growth Leadership Without the Full-Time Overhead

Running a successful dental practice requires more than clinical excellence, it requires consistent, predictable growth. Predictable growth requires a strategy, systems of execution, and excellent reporting on key performance indicators. That’s where I come in. As your fractional Chief Marketing Officer (fCMO), I bring the strategy, systems, and leadership of a senior marketing executive at a fraction of the cost of hiring in-house.

What I Bring to Your Practice

1. Growth Strategy That Works for Dentists

  • Market analysis to identify high-value opportunities (implants, Invisalign, cosmetic cases, family care).
  • Patient journey mapping to capture and convert more leads.
  • Offers, membership plans, and retention programs designed specifically for dental practices.

2. Systems That Generate Patients Consistently

  • Google Ads & Local SEO to dominate “dentist near me” searches.
  • Facebook & Instagram campaigns to drive new patient offers.
  • Email & SMS nurture to follow up automatically and reduce no-shows.
  • Reactivation campaigns for patients overdue for cleanings.

3. Tools That Track Results

  • Call tracking & appointment attribution.
  • KPI dashboards (leads, booked appointments, cost per acquisition, treatment acceptance).
  • Reputation management systems to increase Google Reviews & visibility.

4. Team Training & SOPs

  • Front desk phone training for converting calls into appointments.
  • SOPs for lead follow-up, review requests, and recall systems.
  • Monthly marketing meetings to align staff, strategy, and growth goals.

Core KPIs I Monitor for You

  • Cost per Lead & Cost per Patient Acquisition
  • Lead-to-Appointment Conversion Rate
  • Patient Recall Rate (hygiene visits)
  • Case Acceptance Rate (treatment plans)
  • Lifetime Value (LTV) of a Patient
  • Marketing ROI by channel

Why Practices Hire Me

  • Predictable New Patient Flow – No more dry months or ad budget wasted.
  • Lower Cost, Higher Value – Executive-level marketing at a fraction of a full-time CMO.
  • Clarity & Accountability – Clear data, transparent reporting, and proven growth systems.
  • Specialized in Dentistry – I understand the unique challenges and opportunities of dental marketing.

Next Step

If you’re ready to scale your practice with systems that generate patients on autopilot, or want to explore the possibility of our partnership, let’s talk…

Book Your Free Strategy Session